Devï is a freshly established ethical clothing brand focusing on women empowerment, rural community development and sustainability.
It all started in February 2018 when the Founder of DEVï travelled to India in order to intern at the NGO IPHD (Institute for Philanthropy and Humanitarian Development). Her intention was actually to help planning and implementing sustainable projects linked to environment but the strong admiration and love she felt for the Saheli women, a sub- branch from IPHD, turned her life immediately upside down and encouraged her to create DEVï with these women.
IPHD is a nonprofit founded by power woman Madhu Vaishnav in 2013 and is based in Jodhpur, Rajasthan.The aim and vision of Madhu and her organisation is to assure support and especially advocacy of equal rights to women in rural Indian areas in order to ensure that they receive the voice, respect and education they deserve. IPHD is contributing to the development of Indian rural villages through projects in three main programs: Livelihood, Health and Girls’ Education.
In Bhikamkor, a small village in the Thar desert a 2 hours drive away from Jodhpur, IPHD operates the Saheli Community Center. Saheli Women is an ethical fashion social enterprise that employs 24 inspiring women in stitching, sewing and designing with them unique clothes made with love.Through this work IPHD provides them a safe work environment, health insurance coverage and fair wages in order to derive a sustainable livelihood that benefits the women, their families and their communities.
Saheli, means “female friend” in Hindi and that’s actually what it is all about.The goal is to create a bond, support and understanding between women from different cultures, religions and backgrounds.It is about unique clothes made by strong women, for strong women who are willing to change together the fast fashion industry.
By purchasing the “DEVI” items you will help to derive a sustainable livelihood and economic self-sufficiency for the Saheli Women and support IPHD to sponsor the female health clinic in Bikhamkor as well as the education of all daughters of the Saheli Women in the village.