Nicole Pauline Hansen, short Nicky, is the owner, founder and creative director of Hootli. She studied interior design at the local Lycée technique des Arts et Métiers. Having been brought up in an entrepreneurial sewing family, Nicole was always keen to run up her own business. When her first daughter was born in July 2000, she spent a lot of time creating kids clothes and accessories. Through the years, she gained experience in a few different fields of the fashion industry. This experience sowed the seed for her future: Hootli was on its way!